We started our business on eBay and Amazon in 2009 in the state of New York and in 2011 moved to Los Angeles. We launched our website in mid 2012 and are continually striving to improve our website to offer convenience, ease of use, and exceptional products at amazing prices.

David is a 4th generation jeweler, member of Jewelers board of trade with 15 years of experience running a very large store bob or humungus or neighter in the suburb of New York. He honed his skills far away from any other jewelry store or repair men to teach him. He learned the skills necessary to handle a variety of situations from custom designs, repairs, gemology to appraisals.

David has been attending most Jewelry shows in the USA in order to keep up with the newest trends and the jewelry industry in general.

He loves running an online business because he believes e-commerce is the way of future and invests heavily in his online presence and infrastructure.

David believes in running an honest business and to be a positive energy in the world.

We believe in integrity, honesty and kindness. For over 30 years we have been doing business by treating our customers, employees and vendors the way we want to be treated. We believe our reputation speaks for itself and hope to be able to have you as one of our valued customers for life.

Selection, prices and the fact that we stand behind each and every piece of jewelry and accessory we sell. Our commitment to our customers goes well beyond what other online jewelry stores offer and is a matter of integrity and reputation to us. We hope that these factors set us apart from the pack and cements our trust with you, our valued customer.


We would like to welcome you as our valued customer and hope that our dedicated staff has the opportunity to serve your every jewelry need.

As a family owned and operated company for over 30 years, we offer the highest quality inventory and stand behind our products in the highest professional manner.

Our exceptional reputation matters most to both us and you …. our customer.

From bridal to births, for him or for her, shop our custom design and fabulous selection today and every day.

We offer FREE SHIPPING in the United States and for your convenience we always ship SAME DAY.

Thank you for visiting our website. We look forward to welcoming you into our fine family of customers.

Jewelry by David…

Your Life, Your Way, Your Jewelry